Jul
21
2014

Love isn’t in the Air

airbnb new logo

Airbnb, the famous home-rental service, has rebranded and launched its new logo this week. It is now facing a backlash on social media. Although many have praised the new look, other commentators have suggested it looks like sexual organs and/or other parts of the human body. The rebrand was carried out by the London-based firm DesignStudio. Founder Ben […]

Jul
18
2014

Ring a bell?

tiffany generic name

Tiffany & Co., one of the world’s most famous jeweller, may lose its trademark rights. It is claimed the trademark ‘Tiffany’ has become generic. The claim is being made by Costco, a large US membership-only warehouse club that provides a wide selection of merchandise, including jewellery. After Tiffany noticed in 2012 that Costco was selling “Tiffany-style” […]

Jul
17
2014

Sounds good

twenthieth

Protecting music and tunes as a trademark is increasingly popular, especially large companies like McDonald’s to BMW that have a distinctive tune are registering these kind of non traditional trademarks. As the OHIM is accepting mp3′s as reproduction of the trademark, filing sound marks has become easier and more transparent. Till that moment sound marks […]

Jul
16
2014

Describing is a profession

registered-trademark

Leave it to the pros! Filing a trademark application may seem simple (it’s just filling out a form, right?), but it’s more complicated than people think. Not only does a trademark attorney carefully asses whether you are filing the right mark; he/she may remove descriptive texts in the mark, file the mark in black and […]

Jul
15
2014

Bang bang!

BillabongMarquee1

Free riding on a cool brand. How do you manage to do that? You can copy the cool style of the clothing, you can use a rather similar logo. And, you use exactly the same brand but in a different order. In this case, it is trademark BILLABONG on one side and BILLON BANG on […]

Jul
14
2014

The Duke

John Wayne Duke University

The heirs of legendary actor John “The Duke” Wayne is suing Duke University over the use of the word “Duke” in a trademark for alcoholic beverages. John Wayne was called ‘Duke’ as a boy. because it was the name of his family’s dog. The nickname stuck throughout his career. “I never trust a man that doesn’t […]

Jul
11
2014

What has Apple got in Store? (2)

applestorelayout

Thanks to the European Court of Justice, Apple has another weapon in its global fight to protect its store layouts from imitation. In an earlier post we mentioned that Apple got a trademark registration for the layout of their Apple Stores. This was in the US. But now in Europe Apple has succeeded in getting a […]

Jul
10
2014

Just a logo (2)

Just-by-Just-Cavalli-

In an earlier post we already mentioned the commotion about the Roberto Cavalli logo (left). In short, according to the Sufi Muslims this Cavalli logo resembles their holy symbol for Allah / God. To make him change his mind, the protestors started a Twitter campaign under # takeoffjustlogo. Why not put the pressure on? Despite this protest […]

Jul
9
2014

Trademark Semi-Finals

arjen robben

It’s been one hell of a World Cup. Yesterday’s match, Germany against Brazil, was unbelievable in more than 7 ways. But tonight, there is another semi-final: Netherlands-Argentina. A preview from an IP perspective. Netherlands-Argentina is basically Messi against Robben. Messi being one of the greatest of all time, and Robben that should be the best […]

Jul
8
2014

Free as a bird

Singapore

The logo of Singapore Airlines is well known and very recognizable: the stylized yellow bird on a blue background. The logo on the left was recently filed in the European Union. Everybody will agree when we say that this is a very similar logo. As you can imagine, Singapore Airlines was not very happy about […]

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